Clear and persuasive writing is a powerful leadership tool – it commands attention and inspires action. And in today’s dispersed, global, and often hybridized workplace, this kind of powerful writing is more important than ever to ensure effective communication.

Written communication is a crucial part of your leadership toolkit. Knowing how to use it as a tool to organize your thinking, influence others, and showcase your leadership skills not only adds value to your organization, but it also strengthens your personal brand – particularly if you can leverage your writing expertise to communicate confidently while maintaining team alignment.

During this interactive online workshop, you will learn how to use writing as a persuasive tool to lead others. Specifically, you will learn proven strategies for analyzing audiences, developing a writing strategy, and planning a message. You will also learn tactics for crafting clear messages and using generative AI resources, such as ChatGPT, to assist your writing. You will leave with tools you can use instantly to craft more persuasive emails, business documents, and presentations.




"My mission as an educator is to make effective communication accessible to all students, helping them navigate and succeed in an increasingly digital future. Through practical, research-based strategies, I simplify complex communication tasks and prepare students to be agile and influential in any professional setting. Their success is my inspiration for continuous innovation in research and teaching."

— Emily DeJeu, Ph.D., Assistant Teaching Professor of Business Communication